Resler Junior is a new Polish toys & kids fashion store. Located in the old market square in Chojnice. Thanks to a great collaboration & extensive design thinking process it also became a cosy spot for a good coffee as well as funzone. Both adults & kids can spend there some quality time.
Previously it was a part of Resler Handlowy, a 25-years old department store, run by Resler’s family, well recognised and involved in the development of the town.
Challenge 1:
Rebranding the old department store logo & delivering a concept for the "junior" brand. It was important for the client to keep the connection visible.
Solution: we used the same font for the name - Voltaire. It's retro feel sits well either with playful or with old, well established brand. Navy blue is also the fundament for both visual identity colour palette.
Challenge 2:
Finding a common ground for adults & kids.
Solution: inspiration found in CIRCUS, source of sentiments, childhood memories, magic…
Solution: inspiration found in CIRCUS, source of sentiments, childhood memories, magic…
Challenge 3:
Location of the new store is within a historical area of Chojnice, imposing restrictions on signage. Have a look on our proposition ;) The town hall loves it.
We used hula hops to produce the signage inside the store. All are hand-made.
The whole project was run in collaboration with interior designers from
EGO STUDIO Shop Design
EGO STUDIO Shop Design
Thank you for watching!
2015 Resler Junior concept& branding