role: art direction & graphic design
Creative concept + name + visual identity + elements
Creative concept + name + visual identity + elements
for a Scandinavian fashion pop up store. Key challenges: express the roots of the brand, differentiate between standard & premium products, design low budget, easy to apply identity elements for the 250 sq interior.
Patterns inspired by the shapes of Nordic runs were used in design & production of wallpapers, large scale banners & posters, as well as window display elements (decorative cardboards)
A variation of banners & promotional posters both standard & premium products
Shopping window display visible from the railway station platform, shop located in Metropolia Shopping Centre in Gdansk in proximity of a railway station
